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Bulletin 2015-03

National Representative

Social Media and Media Relations


The Canadian Labour Congress has a vacancy for a National Representative, Social Media and Media Relations. Working under the direction of the National Director, Communications, this Representative will develop and oversee the implementation of a social media strategy and support our media relations work. On the social media side, the Representative will evaluate the CLC’s current use of social media and develop recommendations on how to better use it to further the CLC’s overall communications objectives.

The Representative will also play a supportive media relations role, responding to media requests, and writing, editing and pitching news releases, opinion editorials and letters to the editor. She or he will be responsible for media monitoring and the maintenance of the media database. The Representative will also collaborate with department and regional representatives to ensure communications are effectively planned and implemented and to ensure the quality and consistency of all CLC content.

Responsibilities include, but are not limited to:

• Evaluate the CLC’s current national and regional social media presence;

• Develop a social media strategy that will feed into the CLC’s overall communications objectives;

• Identify influencers on the CLC’s priority issues and develop national and regional social media outreach strategies;

• Develop a social media best practices guide for CLC staff and officers;

• Develop and deliver social media training for CLC officers and staff;

• Develop and deliver social media training webinars for affiliates, federations of labour and labour councils;

• Nurture social media skills among national and regional labour leaders, staff and activists on a continuous basis, provide regular social media tips, news on trending topics and influencers on key issues;

• Collaborate with national and regional staff to ensure the CLC’s social media engagement is strategic, effective and in line with our objectives;

• Collaborate with other members of the communications team on CLC advertising strategy and advise on integrating social media advertising;

• Share responsibility for Informz email marketing to members;

• Monitor the CLC’s national and regional social media presence, ensuring timely and ongoing engagement;

• Measure progress and recommend ways to adapt to ensure alignment with overall strategy;

• Provide regular updates for national and regional trade union leaders and activists on social media tips, trending topics and influencers;

• Provide strategic consultation to CLC departments and regional staff to help them integrate social media strategies into CLC initiatives and campaigns;

• Respond to media requests, gather pertinent information and arrange interviews;

• Proactively identify media opportunities and recommend strategic outreach;

• Manage the CLC’s media monitoring service to ensure the best possible monitoring of our presence in print, broadcast, community, ethno-cultural and social media;

• Carry out a daily review of our media presence and make recommendations for responses and follow-up;

• Write and edit news releases, op-eds, letters to the editor, and web and social media posts;

• Provide communications support to CLC media events;

• Manage and maintain the CLC’s media contacts database.


•  Post-secondary education in communications, journalism or a related field;

• Experience in communications in a union and/or progressive political context;

•  Knowledge of the diverse approaches and strategies required to meet 

different regional and local realities;

•  Experience driving innovative social media strategies using Facebook, Twitter, YouTube and other social media channels in a union and/or progressive political context;

•  Excellent writing and editing skills;

•  Demonstrated experience producing engaging web-specific and social media specific written and visual content;

•  Experience providing timely, strategic advice on social media engagement;

•  Experience using social media to develop contacts, expand target audiences, and increase engagement;

•  Experience developing and delivering social media training, including strategies and best practices, campaigns, potential risks, metrics, comment moderation and advertising;

•  Advanced knowledge of Adobe InDesign, Photoshop and Illustrator for the creation of web and social media specific visual content;

•  Ability to stay current with social media innovations, platforms and trends;

• Experience with membership email marketing software such as Informz;

•  Experience engaging the public, media and union members on key labour and social issues such as retirement security, good jobs, child care, health care and women’s and human rights;

•  Strong interpersonal skills and the ability to work effectively as part of a team, and the ability to exercise tact, discretion and judgement;

•  Well organized, with a demonstrated ability to prioritize and manage multiple responsibilities efficiently and effectively;

•  Fluency in both official languages is an asset;

•  An equivalent combination of education and experience will be considered.

The annual salary for this position is $78,756.08 (plus benefits) under the collective agreement with Unifor, Local CULR-1.

The Canadian Labour Congress is an equal opportunity employer and encourages members of equity-seeking groups to self-identify. Women, workers of colour, workers with disabilities, gay, lesbian, bisexual and trans-gendered workers and Aboriginal workers are encouraged to apply for this position.

Applications for this position will be accepted until 5:00 p.m. on April 15, 2015. Refer to the above bulletin number in the subject line of your message and send applications to hr@clc-ctc.ca.